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As a creative director, photo art director, and designer, Erika Rand works with organizations of all sizes, from global brands, national nonprofits, and cultural institutions to startups, boutique businesses, and independent artists. She provides brand strategy, storytelling, and media. She creates brand identities, logos, websites, advertising, packaging, books, magazines, catalogs, press kits, and more. Integrating her training at Parsons School of Design with her fine art background, she applies forward-leaning aesthetic and conceptual thinking to practical brand and communication challenges to create work that is both functional and inspiring.

Rand's clients include Andante Records, Apple, Aqualillies, Banana Republic, Richard Branson’s Carbon War Room, Citizen Engagement Lab, Climate Majority Project, Color of Change, Dreamworks Pictures, The Evolver Project, Free Range Studios, Guayakí, Hairspray (on Broadway), Harmony Festival, Jack Morton Worldwide, J.Crew, Martha Stewart Living, McCann Erickson, Metropolitan Museum of Art,, Pushpin Group, Restoration Hardware, Scholastic Books, Tiffany & Co., and the Tribeca Film Festival.